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"5 Ways Microsoft Can Revitalize the Surface and Regain Market Dominance"

Microsoft's Surface needs a fresh start. Here's how to fix it – PCWorld

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Plunging hardware sales. A lackluster app ecosystem. Limited device availability. These are just a few of the challenges Microsoft's Surface lineup has faced in recent years. Despite its initial promise and innovative features, the Surface hasn't been able to dominate the tablet and laptop market like Microsoft had hoped.

So, how can Microsoft fix the Surface and give it a fresh start? Here are a few suggestions:

1. Improve the App Ecosystem

One of the main reasons why the Surface hasn't been as successful as Apple's iPad or Google's Chromebook is its lackluster app ecosystem. While there are some great apps available for the Surface, many popular apps are still missing from the Microsoft Store. Microsoft needs to work with developers to bring popular apps to the platform and ensure they are optimized for the Surface's unique features.

2. Expand Device Availability

Another challenge that Microsoft faces with the Surface is limited device availability. The Surface lineup is currently only available in select markets, which limits its potential reach. Microsoft should consider expanding the availability of the Surface to more countries and regions to attract a larger customer base.

3. Focus on Innovation

Microsoft needs to continue to push the boundaries of innovation with the Surface. While the Surface was initially praised for its innovative design and features, recent iterations have been less groundbreaking. Microsoft should invest in research and development to bring new and exciting features to future Surface devices, such as flexible displays or advanced biometric authentication.

4. Address Quality Control Issues

Quality control issues have plagued some Surface devices, including reports of hardware failures and design flaws. Microsoft needs to prioritize quality control and ensure that every Surface device meets the highest standards of reliability and durability. This will help build consumer trust and improve the overall perception of the Surface brand.

5. Enhance Marketing and Branding

Lastly, Microsoft should invest in enhanced marketing and branding efforts for the Surface. While some consumers are aware of the Surface, many still see it as a niche product or are unaware of its capabilities. Microsoft needs to communicate the value and versatility of the Surface to a wider audience through targeted marketing campaigns and partnerships.

In conclusion, Microsoft's Surface lineup has the potential for a fresh start, but it will require strategic actions to address its challenges. By improving the app ecosystem, expanding device availability, focusing on innovation, addressing quality control issues, and enhancing marketing and branding efforts, Microsoft can give the Surface the boost it needs to compete in the tablet and laptop market.

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